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What Silicon Valley playbooks get wrong about African markets

Disrupt Africa · Tom Jackson

Published by the source: Mon, 26 Oct 2026 06:00:10 +0000

From Disrupt Africa

Every few years, the same story plays out. A well-funded company arrives with a playbook that worked in San Francisco, raises a big round on the strength of a market-size slide, and burns through it in 18 months. Think Uber in Nigeria, except that took a little longer. The post-mortem usually blames “the market”. The [...] The post What Silicon Valley playbooks get wrong about African markets appeared first on Disrupt Africa .

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