From Disrupt Africa
South African buy now, pay later (BNPL) platform Happy Pay has publicly launched Happy Ads, an AI-powered performance media platform that only charges retailers when a campaign results in a sale. Happy Pay provides zero-cost installment payments through its ad-subsidised payments network. Its platform connects merchants with high-intent shoppers, enabling consumers to split purchases into [...] The post SA’s Happy Pay launches pay-per-sale ad platform after $6.1m pilot appeared first on Disrupt Africa .
Publisher-provided RSS excerpt. This is not the full article or an independently verified AEGLIX assessment.
Read the full story at Disrupt Africa ↗ (opens in a new tab)